Determine the tangible and intangible value of a given business, organisation or product brand, its perception by the public and the extent to which its reputation can have an impact on consumer or user behaviour.
To maintain high reputation and plan strategy, as required, to resolve any perception challenges which can affect consumer or user choices and behaviours.
Can include segmentation studies for a sharper understanding of population sub-group perceptions with a focus on establishing positive perception in any particularly desirable group of potential consumers or users.